Music+Culture+Lifestyle Expansion at MSO

Music+Culture+Lifestyle Expansion at MSO

“…the Mitch Schneider Organization is more than a PR company, it’s a bona fide taste maker…Schneider has assembled a great team…”

–Lina Lecaro, LAWEEKLY.COM, February 19, 2010

MSO (The Mitch Schneider Organization), the music publicity firm that handles artists and festivals in the fields of rock, electronic, country, pop and alternative, continues to expand its Culture+Lifestyle department. The company’s diverse projects now encompass performance troupes, cutting-edge technology, art exhibits, books, music cruises, venues and film production companies, along with the music festivals and package tours it has long represented.

“We love pop culture here at MSO, and we want to keep mashing things up,” says Mitch Schneider, the company’s founder and president.

MSO’s Music+Culture+Lifestyle department currently represents a wide range of projects including Beatport, Carnival of Madness Tour, Club Nokia, Hard Events, Hard Summer, HOLY SHIP!! Cruise, ‘I Love This City’ Festivals, Knotfest, Lucent Dossier Experience, Lucha VaVOOM!, Riot Fest & Carnival, Rock Legends Cruise II, Rock On The Range Festival, Slasher Films, Source Nashville, Sunset Strip Business Association, Sunset Strip Music Festival, The Apocalyptic Nightmare Journey, The Peach Music Festival, Ultra Music Festival, Vans Warped Tour, Voodoo Music And Arts Experience and the Wanee Festival, among others.

With its iconic and cutting-edge artist roster–and its representation of internationally heralded music festivals, tours and events–MSO has the eyes and ears of today’s pop culture enthusiasts. Schneider founded MSO in 1995 and its executive team is comprised of Senior Vice Presidents Todd Brodginski and Marcee Rondan and Vice Presidents Libby Coffey and Alexandra Greenberg. The company currently employs 15 people in its Sherman Oaks, CA and Nashville, TN offices.


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